UNiDAYS, a leading provider of student discounts and affiliate partnerships, identified a significant opportunity to broaden their reach and connect more effectively with their core audience—students. Recognising the immense potential of channels such as TikTok, particularly for mobile-centric experiences that students prefer, they aimed to expand their active student membership base through these new digital marketing channels.

The lack of a sophisticated marketing technology infrastructure and specific channel expertise created a gap in UNiDAYS’s ability to effectively utilise emerging digital marketing channels, limiting their reach and engagement with their core audience—students.

We offered a solution that revolved around building a comprehensive understanding of their existing marketing technology stack and assessing the health of its integrations. Using our internal expertise and industry contacts, we delivered a detailed recommendation for evolving their marketing technology stack. Our analysis of their existing technologies evaluated their effectiveness and alignment with the business objectives. Simultaneously, we assessed the efficiency and compatibility of their integrations.

Based on these insights, we formulated a comprehensive recommendation, suggesting specific technologies, tools, and platforms that could enhance the functionality of their marketing technology stack and drive better commercial outcomes. This involved optimising existing tools and workflows, automating processes, and leveraging data analytics for meaningful insights. Our solution, tailored to UNiDAYS’s unique needs and long-term goals, provided a clear and actionable plan for evolving their marketing technology capabilities.

Subsequent to our recommendation, UNiDAYS recognised the value of our expertise and engaged us to assist in setting up and expanding their activities on new digital marketing channels, particularly TikTok, and ensuring seamless mobile experiences. We played a crucial role in integrating a new mobile measurement platform that enabled accurate tracking and measurement of campaign performance within the mobile app environment. Moreover, we worked closely with UNiDAYS to troubleshoot the challenges they were facing with these new channels, thereby ensuring smooth campaign execution and optimised results.

Our collaboration significantly strengthened their marketing operation, improved campaign performance, and enhanced return on investment for UNiDAYS’s paid social initiatives. As a crucial first step in UNiDAYS’s marketing technology evolution journey, this success set the stage for future growth and effective engagement with students through new, relevant digital marketing channels.

Leveraging our knowledge and industry relationships, we provided the necessary guidance and strategic insights, helping UNiDAYS to effectively navigate the complexities of marketing on emerging social platforms like TikTok. The result was a client better equipped to expand their active student membership base, opening up new avenues for customer growth and engagement.