Equiti, amidst the launch of a novel B2C product, needed to rapidly evolve their marketing technology capabilities. They needed to construct an entirely new technology stack to bolster their digital marketing efforts, yet their lean team was lacking the requisite experience and relationships necessary for the smooth integration of various tech vendors.

This hindered their ability to rapidly identify and deploying key tools and platforms for optimal digital marketing operations. Addressing this challenge was crucial for Equiti to build a sturdy, scalable digital marketing infrastructure that would enable them to efficiently reach their target audience, enhance conversions, and realise their business goals.

With a new product rollout and nascent tech partnerships, Equiti required expert advice and guidance to build a powerful technology stack that would meet their business objectives.

Our strategy for the client encompassed a holistic approach to their predicament. We initiated the process by delivering actionable insights and advice on the necessary technology stack, taking into account their unique needs and goals. By defining bespoke use cases tailored to Equiti’s requirements, we were able to prioritise new technology integrations that dovetailed seamlessly with their strategic vision.

Subsequently, we developed personalised RFP frameworks to aid in the selection of suitable vendors, steering Equiti throughout the RFP process. We directly engaged with vendors on the client’s behalf, orchestrating introductions when appropriate and managing RFP dialogues.

Throughout the year, our impartial recommendations and RFP process led to notable enhancements in Equiti’s digital capabilities. We introduced several new tech partners into their ecosystem, including a state-of-the-art Customer Data Platform (CDP), multiple Demand-Side Platform (DSP) collaborators, a Mobile Measurement Partner (MMP), and a Creative Management Platform (CMP). These new incorporations markedly boosted Equiti’s capacity to measure their marketing ROI, diversify their digital channels, access new demographics, and adopt a more data-driven marketing approach. Our support extended into the integration phase, ensuring a seamless transition and efficient deployment of the selected technologies.

The strategic integration and efficient utilisation of the new tech stack resulted in a substantial increase in Equiti’s marketing efficiency and effectiveness.

This enhancement in capabilities and improved business performance directly led to a 400% increase in the marketing budget for acquisition activity from the first to the second year of operation, indicating heightened trust and confidence in their revamped marketing operations.

Key advancements like the robust CDP enabled efficient gathering and utilisation of customer data, facilitating personalised, targeted marketing campaigns. The introduction of multiple DSP partners broadened their spectrum of digital advertising channels, expanding their audience reach.