To foster effective collaboration within the Centre of Excellence, it was essential that all teams have an in-depth understanding of each other’s roles, how they contribute to customer experience and growth, and how to work in unison.

Our solution for ECCO entailed a discovery phase involving team leads and stakeholders to gauge their remit, knowledge levels, and areas of interest. Following this, we crafted a bespoke two-day training workshop aimed at enhancing the skills and understanding of their international team.

The workshop provided a thorough understanding of the entire customer journey, establishing a robust foundation. We further explored various other pertinent areas, ensuring the teams acquired a well-rounded skill set. A critical part of our workshop included practical exercises designed to foster collaboration and dialogue among the different teams. These exercises challenged the teams to work together, enhancing their collective ability to identify potential improvements across the customer journey.

By tailoring the training to their specific needs, we ensured that ECCO’s teams gained the knowledge and confidence to identify opportunities, foster collaboration, and make informed decisions.

Our intensive Digital Marketing workshop led to a substantial shift in ECCO’s team dynamics. Armed with a comprehensive understanding of the customer journey and a clearer picture of each team’s role within it, ECCO was able to maintain the collaborative spirit fostered during the workshop, leading to the development of various cross-functional workstreams.

These collaborative efforts were geared towards improving data usage across the customer journey, thereby enhancing the customer experience and bolstering the return on marketing investment. The increased collaboration resulted in more informed decision-making and a stronger, unified approach to their marketing strategy.

The success of this collaborative endeavour had a significant influence on the expansion of the Centre of Excellence. They assumed a more prominent role, expanding their remit and taking greater ownership of marketing investment across European markets. This transition underlined the effectiveness of the workshop and demonstrated the Centre’s capability to handle larger, more complex responsibilities. The successful implementation of the workshop strategies set the groundwork for their future growth, highlighting the transformational power of effective collaboration and targeted training.